Remember Christmas as a kid? You would stay up late the night before hoping to hear the pitter-patter of reindeer on the roof before Santa would slide down the chimney to deliver your presents. The next morning you would wake up early filled with anticipation and jubilation and rush to open your presents. You (hopefully) got everything you asked for, but I bet most years there was that one toy that mysteriously remained missing after all the wrapping paper had been torn apart, and all the boxes opened. How could Santa forget THAT toy? He brought you four pairs of socks and a few other ironically useless (in your opinion) utilitarian gifts. Santa isn't your great-aunt Agnes, he's supposed to get you fun gifts! Couldn't his magic sack hold just one more present? Did you miss a present somewhere under the tree? Did he forget to deliver it? The more analytical of us may have shared an opinion with Calvin here:
Overly clever kindergartener aside, the same concept applies generally to just about everything in business, especially in the rapidly expanding world of the IoTs. It follows the simple logic of supply and demand. One distributor, one store, or one vendor can't satiate every need for an individual. Even in the same industry there can be large disparities in the levels of service and quality of goods. Where one company excels, another needs some work, while the opposite could be true of another area of the businesses. In the world of the Internet of Things (IoTs), you may really enjoy the spectrum of colors available with LIFX smart bulbs, but prefer the look of a Philips Hue light switch. Usually you would need to buy an expensive smart hub and set it up in order to get these devices to communicate with each other from a single location. Now only if there were a free and easy to set up piece of hardware, or even software, to fill this niche... If you've made it this far into a post that includes Santa Claus, Calvin and Hobbes, and the concept of supply and demand about an app, I bet you can surmise to what I'm referring.